CROWDSOURCING IN ELANCE

http://www.slideshare.net/josianerihab/crowdsourcing-3940610

LONG TAIL

http://www.slideshare.net/josianerihab/cfakepathcd-universe

session 1

Social marketing strategy:

There are four goals’ to define your strategy:

1. Learn

2. Dialog

3. Support

4. Innovate

What to do first:

1. Pick a goal

2. Understand the value

3. Prepare for new workflows.

4. Practice open leadership

Ten elements of openness:

A. Information sharing:

-Explaining

-Updating

-Conversing

-Open Mic

-Crowdsourcing

-Platforms

B. Decision making:

-Centralized

-Democratic

-Self-managing

-Distributed

First, with the outdoor large and well noticed format advertisement on billboards, bus shelters, street furniture, bus sides, bus interiors, across Australia Pepsi was trying have some emotional influence on their consumers

Second, Pepsi cola with its MTV advertisement of “Pepsi refresh” is trying to influence teenagers, whom in general:

· - Seek a change of the routine in their live which in the advertisement is shown by the perpetual change of the look and the style with every refresh button.

- -Love to listen to music and watch often MTV.

· -Are addicted to the internet, so they can be able to follow the treasure hunting of Pepsi using their twitter and facebook and win the first price.

PepsiCo had offered to everyone a chance to win 25000$ online with the “treasure hunting strategy”.

This strategy‘s about following the clues on facebook and twitter made by Pepsi refresh team, each clue is called a hunt. This hunt is won by the first person who reaches it and hit the refresh button.

Also Pepsi had published their refresh hit logo on many sites as YouTube, MSN, BADOO, Google…

The online strategy is sustainable but note very scalable:

Sustainable because the articles published and the online advertisements of PepsiCo are persuasive and attract people to buy Pepsi’s products and to know more about Pepsi’s campaign.

The online strategy is not very measurable in one way like the strategy of “vote for the idea” that Pepsi is launching and sponsoring, can never know who’s really interesting by this idea and who’s just doing the votes for fun. But in another way it helps to indicate how many people are interested to know more about Pepsi’s new products and campaign.

Coca-Cola Company the first and only competitor of Pepsi-Cola, Hong Kong office, is Giving Away a cash bonus of $5 Million dollars only. The Company is trying e-mail-to-e-mail advertising to introduce its products using the Coca-Cola Online Promotions:”The reward you received for advertising for them is a Mercedes-Benz, ML class jeep convertible! And cash prize of $5 Million dollars only”.

If we owned PepsiCo, we would increase the consumers of our products by making them more accessible to the customers like creating a delivery service for Pepsi’s products, creating an “online order” on PepsiCo site in association with fast-food companies and restaurants like KFC McDonald’s Hardees.

As for the revenue resources we can increase it by hitting the universities in their social clubs and offering the support and the sponsorship for the students who want to achieve some project, like music work, theatre work, rally paper, and even ecological project.